Lead-leak teardown
You're paying for leads that go cold while you sleep. Let's find out how many.
For flippers and wholesalers spending real money on lead gen. 20 minutes, one operator to another. You walk away with the map. Free. No sales pitch.
Book a lead auditRun by an operator who's lived your lead problem
Since 2011 | 75+ flips | 100+ wholesales | 196 doors
Your leads come in after hours. Your wins come in 9 to 5. That gap is the leak.
Motivated sellers do not reach out on your schedule. They call after they put the kids down, on a Sunday, at 11 at night when the worry hits.
At my own shop, 64 percent of motivated-seller leads come in between 5pm and 9am. Off the clock. While you're asleep, at dinner, or out walking a property.
Here's the part that costs you. 78 percent of sellers go with whoever calls back first. So the lead that came in at 11:47pm does not wait for your 9am callback. By then someone else already answered.
That's the leak. It's not a follow-up problem. It's a timing problem. And you can't see the size of it until you count it.
This is a working session, not a sales call.
20 minutes. We get on a call and we tear down your speed-to-lead together, using your real numbers from the last 7 days.
Here's what we do:
- 1
We look at your three numbers (the homework below): when your leads come in, how many were qualified, how many you never reached.
- 2
I show you exactly where the leak is and what it's costing you in deals.
- 3
You leave with the map. What to fix first, and how, whether you do it with your team, a VA, or software.
No pitch unless you ask for one. This call is built for operators already spending on lead gen, so we skip the warm-up and get straight to your numbers.
The 5-minute prep
Five minutes of prep, and you'll see the leak before we even talk.
Pull up your last 7 days of inbound leads. Count three things. That's it. Most operators find the after-hours pile is bigger than the deals they actually closed, and that's the whole conversation in one number.
1. Timing.
Of your last 7 days of leads, how many came in during office hours (Mon to Fri, 9 to 5) versus after hours (weekends, plus 5pm to 9am)?
2. Quality.
Of those, how many were actually qualified?
3. Reachability.
How many did you never reach at all?
Bring those three numbers and we start with your lead-leak teardown immediately. No warm-up, no discovery, no wasting your 20 minutes.
Don't have time to tally it now? Screenshot your last 7 days of leads from your CRM and bring that instead. The exercise is optional to finish now. Having the numbers ready for the call is what makes the call worth your time.
Why let me audit your lead machine.
Because I've run one. 75+ flips, 100+ wholesales, 196 doors owned and operated, and LP positions in roughly 24 multifamily syndications. I'm not a marketer who read about speed-to-lead. I'm an operator who lost deals to it and fixed it.
When I closed the after-hours leak at my own flip shop, qualified leads went from 7 to 32. Average callback time, 36 seconds. That's what plugging the leak did for my business. On the call, we figure out what it's worth to yours.
Before you book.
Book your lead-leak teardown.
20 minutes, your real numbers, and a clear map of where your leads are leaking.
Time
20 minutes. We respect the clock.
Who you'll talk to
Ed Mathews directly. 75+ flips, 100+ wholesales, 196 doors.
No pitch
No pitch unless you ask for one.
After you book
You'll get a confirmation and a reminder. Have your three numbers ready and we hit the ground running.