The First Responder
Weekly insights on AI, lead conversion, and closing more real estate deals. By Ed Mathews.
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Past Issues
Mail to the human, not the house
Everyone wants AI to write better mail copy. The bigger leak is that 1 in 3 of your pieces is going to an empty house instead of the owner.
Your Dead Leads Are Not Dead
Most AI advice tells flippers to point a model at their outreach copy. Wrong layer. Here is where AI actually belongs.
Frankenstein Does Not Scale
We stopped duct-taping flip software together and started building our own. Speed to lead is both a business advantage and a moral one.
AI Is Not a Cheat Code. It Is a Force Multiplier.
Technology for technology's sake is a waste of time and money. Here is how we actually use it at Clark St.
Your Leads Are People in Crisis. Treat Them That Way.
48% of online real estate leads never receive any response at all. Not a slow response. ZERO response.