The First Responder
Weekly insights on AI, lead conversion, and closing more real estate deals. By Ed Mathews.
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Past Issues
What a $57,000 mistake taught me about AI and speed
A 90-minute wait cost me about $57,000. Here's what it taught me about what AI lead response actually has to do, so you can judge any tool, VA, or system for yourself.
Your sellers call when they can't sleep
64% of our qualified motivated-seller leads come in after hours. If you're only working 9 to 5, you're handing your best deals to whoever answers first.
Mail to the human, not the house
Everyone wants AI to write better mail copy. The bigger leak is that 1 in 3 of your pieces is going to an empty house instead of the owner.
Your Dead Leads Are Not Dead
Most AI advice tells flippers to point a model at their outreach copy. Wrong layer. Here is where AI actually belongs.
Frankenstein Does Not Scale
We stopped duct-taping flip software together and started building our own. Speed to lead is both a business advantage and a moral one.
AI Is Not a Cheat Code. It Is a Force Multiplier.
Technology for technology's sake is a waste of time and money. Here is how we actually use it at Clark St.
Your Leads Are People in Crisis. Treat Them That Way.
48% of online real estate leads never receive any response at all. Not a slow response. ZERO response.